As a consumer, you’ve more than likely been pleasantly surprised to find Wi-Fi at the hair salon, the dentist’s office or a restaurant. But as a small business owner, you might not realize the benefits you have as the Wi-Fi provider. Providing a wifi hot spot isn’t only a perk for customers, but it can help you grow your business.

Sure, your customers may appreciate the perk and walk away liking your business just a little bit more. You already know that. But the benefits of offering a free wifi hot spot also apply to you, and can help your business work harder, and better. And if you don’t already offer Wi-Fi, you should—for more than just the advantages listed below.

Market Your brand digitally for even the passers by to see

You can’t track down and communicate with all your customers as soon as they’re through the door. But your customized Engaged Wi-Fi’s login page can act as a digital storefront, opening the door for communication your customers might prefer. You can easily redirect the page to daily specials, or information your customer might need to know. The login page is also a good place to encourage users to follow your social media outlets, or sign up for your emails. It’s all about making those connections simple for your customers, on their time.

And to make it even easier for customers to get to the login page, you can make your Wi-Fi network name easily identifiable. Post signs with your network’s name and password around the shop. And if your business is named “Bob’s Pizza Place,” make sure your network name is something like “Bob’s Free Wifi” and not “Wi-FiNetwork24964.”

Don’t be afraid of the D-word (data)

Yes, the thought of collecting, reading and utilizing data is probably not the top priority on your to-do list. But technology has come so far now that its simpler than ever to identify the data your Wi-Fi network captures.

Providing a guest network isn’t only a perk for customers, but it can help you grow your business.

Use your captured Wi-Fi data by filtering out information that focuses on certain aspects of your business. With Presence analytics that comes with Engaged Wifi. It could be as simple as discovering more people are coming to your store right when you open at 11 a.m. and less at 8 p.m. So, you might consider changing your hours or employee scheduling. The best part? You don’t even have to be present to know this—it’s all stored on the network. It’s about as close as you can get to being in two places at once, without the mess of running into your other self and altering everyone’s future.

Take advantage of automatic connections

Usually your Wi-Fi network extends outside of your place of business, so potential customers can still be connected to your business without taking a step inside. (If you’ve been paying attention, you know this is another good reason to customize your “digital storefront” login page.) Once someone connects to your network, their devices usually remember that connection for later, connecting them whenever they’re near your business.

Making the most of these connections isn’t only reserved for big-box stores. You also have the opportunity to reach out to your customers here in real time using our cutting edge Engaged Wifi automated marketing tools.

Keep in mind some of these tools are add ons to the basic plan , but you might find that they work well with your digital marketing strategy. For example, when a customer walks by your store and auto-connects to your network, you can use that trigger to send a relevant push notification or email.

If you’re a restaurant and it’s lunch time, let them know your daily special. If you’re a car service shop, offer something as simple as $5 off an oil change. A pet shop?—push through a message to let customers know your special weekly sales items. You’ll have a relevant message to send no matter your type of business.

Get out there and get connected

Offering Wi-Fi is no longer just an optional freebie for your customers. It’s a valuable tool that’s easy to implement and use to your advantage—and one that doesn’t require you to be tech savvy to reap the benefits. And it is getting to a point where your competition is already starting to use it more and more. However you want to use your Wi-Fi network, just remember what’s good for your customers is ultimately good for you, too.