Customers of restaurants LOVE guest wifi according to a new study out by POS manufacturer Toast. In a massive survey of the state of technology in 2017 for restaurants, it is an overwhelming agreement that people love guest wifi when they go out to eat. Take a look at the Study Here
If your restaurant does not offer free guest wifi, you are missing out on a huge opportunity to stay engaged with your customers. Out of all the technology options that restaurant customers want, guest wifi is on the top of the list. When combined with the automated marketing capabilities of Engaged Wifi, guest wifi is a perfect tool for restaurant owner to gain a competitive advantage over their local rivals.
If You want to see how Engaged wifi can help grow your business using guest wifi offerings, call us at 904-415-6600
As a consumer, you’ve more than likely been pleasantly surprised to find Wi-Fi at the hair salon, the dentist’s office or a restaurant. But as a small business owner, you might not realize the benefits you have as the Wi-Fi provider. Providing a wifi hot spot isn’t only a perk for customers, but it can help you grow your business.
Sure, your customers may appreciate the perk and walk away liking your business just a little bit more. You already know that. But the benefits of offering a free wifi hot spot also apply to you, and can help your business work harder, and better. And if you don’t already offer Wi-Fi, you should—for more than just the advantages listed below.
Market Your brand digitally for even the passers by to see
You can’t track down and communicate with all your customers as soon as they’re through the door. But your customized Engaged Wi-Fi’s login page can act as a digital storefront, opening the door for communication your customers might prefer. You can easily redirect the page to daily specials, or information your customer might need to know. The login page is also a good place to encourage users to follow your social media outlets, or sign up for your emails. It’s all about making those connections simple for your customers, on their time.
And to make it even easier for customers to get to the login page, you can make your Wi-Fi network name easily identifiable. Post signs with your network’s name and password around the shop. And if your business is named “Bob’s Pizza Place,” make sure your network name is something like “Bob’s Free Wifi” and not “Wi-FiNetwork24964.”
Don’t be afraid of the D-word (data)
Yes, the thought of collecting, reading and utilizing data is probably not the top priority on your to-do list. But technology has come so far now that its simpler than ever to identify the data your Wi-Fi network captures.
Providing a guest network isn’t only a perk for customers, but it can help you grow your business.
Take advantage of automatic connections
Usually your Wi-Fi network extends outside of your place of business, so potential customers can still be connected to your business without taking a step inside. (If you’ve been paying attention, you know this is another good reason to customize your “digital storefront” login page.) Once someone connects to your network, their devices usually remember that connection for later, connecting them whenever they’re near your business.
Making the most of these connections isn’t only reserved for big-box stores. You also have the opportunity to reach out to your customers here in real time using our cutting edge Engaged Wifi automated marketing tools.
Keep in mind some of these tools are add ons to the basic plan , but you might find that they work well with your digital marketing strategy. For example, when a customer walks by your store and auto-connects to your network, you can use that trigger to send a relevant push notification or email.
If you’re a restaurant and it’s lunch time, let them know your daily special. If you’re a car service shop, offer something as simple as $5 off an oil change. A pet shop?—push through a message to let customers know your special weekly sales items. You’ll have a relevant message to send no matter your type of business.
Get out there and get connected
Offering Wi-Fi is no longer just an optional freebie for your customers. It’s a valuable tool that’s easy to implement and use to your advantage—and one that doesn’t require you to be tech savvy to reap the benefits. And it is getting to a point where your competition is already starting to use it more and more. However you want to use your Wi-Fi network, just remember what’s good for your customers is ultimately good for you, too.
So I’d like to ask you, what has your Free Wi-Fi done for you lately?
Are you getting the return on your investment you deserve? Do you know who your most valuable customers are? Is your free Wi-Fi helping you make better business decisions?
If you’re looking to check off more than just an amenity box, it’s time to consider Engaged Wifi for your business.
With Engaged Wifi, you can finally put your free Wi-Fi to work for you.
Engaged Wifi allows you to automatically collect customer social and demographic data to get an inside view at your customer base, their likes and interests, and how you can create a better consumer-brand relationship.
But it’s more than just a Free Social Wi-Fi experience.
Learn who your best and most loyal customers are with full analytics and reporting (customer name & email address, total connected users, new users, returning users, social connection method, gender)
And with smart marketing automations, you can automatically send mobile coupons, exclusive offers, email newsletters, contests and timely promotions to your customers long after they’ve visited in-store.
Meet consumer expectations, grow a loyal customer base, open new communication channels, differentiate your business from the competition and boost sales with Engaged Wifi.
Make your Free Wi-Fi work for you!
Contact me at 904-415-6600] for a free consultation on how you can take advantage of Social Powered Wi-Fi solutions today.
Click this Link to Demo on your smart phone, tablet or Laptop what the First Time Login experience could be like.